The Story of Medisol Founder Pieter Joziasse

After 25 years, founder Pieter Joziasse is stepping down from his role at Medisol, the company behind Medisolinternational.com. What once started from his work as a paramedic and ICU nurse grew into a European AED specialist. For you as a customer, very little will change, but this is a great moment to reflect on the story behind our web shop.

From Emergency Care to AEDexpert.ie

Medisolinternational.com did not start as a standard web shop. As an ICU and ambulance nurse, Pieter experienced firsthand how crucial rapid assistance is during a cardiac arrest. Every minute counts.

Driven by that practical experience, he started making AEDs more accessible. First from an attic room, and later through the first web shop: AEDwinkel.nl.

What began on a small scale grew into an organization with web shops across Europe, an international team, and a wide range of AEDs, CPR manikins, maintenance services, electrodes, and batteries. The foundation has always remained the same: helping people save lives.

What Does This Mean for You as a Customer?

That background is still noticeable today. Medisolinternational.com is not just here to sell products, but to help you make the right choice. The advice provided is 100% brand-independent and based on the specific situation in which the AED will be placed.

You can see this in our carefully selected range of AEDs, partnerships with multiple trusted brands, expert advice from specialists, and a proven focus on quality and reliability through our ISO 13485 certification for medical devices.

Whether you want to buy an AED or need advice, you can count on practical support and clear explanations.

“Our Mission Has Always Stayed the Same”

According to Pieter, one thing has never changed over all these years:

“We started with one goal: to save as many lives as possible by making AEDs accessible. That goal is still at the heart of everything we do. This year, we will deliver our 100,000th AED. Just imagine how many lives those AEDs have already helped save across Europe!”

That mission is reflected in everything we do, from our product range to the service and advice you receive.

The Mission Continues: Access to an AED Within 6 Minutes

Even after Pieter’s departure, the direction remains the same. The ambition is clear: by 2030, everyone should have access to an AED within 6 minutes.

With a new management team, we continue to improve AED accessibility, provide reliable products, and deliver strong customer service.

For you, this means continuity: the same quality, the same focus, and the same reliability.

Thank You, Pieter, and Looking Ahead

We are grateful to Pieter for the strong foundation he has built. Thanks to his vision and experience, Medisolinternational.com has grown into what it is today: a trusted partner in life-saving solutions.

And we will continue that mission. Together, we will keep working towards one goal: saving as many lives as possible.